I Ate My Way Through is a new independent publishing company launched to connect passionate online foodies with a hungry offline crowd.

Founded upon the entrepreneurial spirit of top Aussie food blogger, Jennifer Lam (of JENIUS – The spectacular culinary adventures of a Sydney Gen Y, www.jenius.com.au), I Ate My Way Through is on a mission to excite, delight, educate and inspire readers by bringing the world’s most drool-worthy dishes to their tables. Food is all about appreciating and sharing, and what better way to do it than to marinade it all into a series of vivid photography books that is accessible to all!
I Ate My Way Through‘s books are designed and produced with a focus on combining beautifully illustrated designs with stunning high quality print materials -making them ideal gifts or must-have bedside or coffee table books.

Their business model reflects a new age in publishing where social networking and blogging is rife. With a dynamic interconnected network of talented editors, designers and quality print houses, combined with a group of passionate roaming writers and photographers with global knowledge and integrity; I Ate My Way Through‘s finished products are unique, innovative, and the very best.

I Ate My Way Through’s first book: I Ate My Way Through Singapore & Vietnam is out now (RRP $49.95) with 10% of net proceeds going to KOTO International, a not-for-profit restaurant and vocational training program that is changing the lives of street and disadvantaged youth in Vietnam.

I Ate My Way Through will be inviting guests to experience their new book: I Ate My Way Through Singapore & Vietnam at Global Gallery on Thursday 12th November; with a photography exhibition and a selection of authentic Vietnamese canapés from Saigon Saigon matched perfectly with Aja wines.

Saigon Saigon is a popular restaurant in Glebe, offering an authentic Vietnamese dining experience. In fact, their décor of paintings, wood carvings, hand-made lanterns and bamboo menu folders have all been sourced from Saigon, Vietnam; and most produce is even purchased personally by the Vietnamese restaurant owner’s mother on a daily basis. They will help bring to life a real Vietnamese taste without guests having to hop on a plane. For more information about Saigon Saigon, visit www.saigonsaigon.com.au.

Aja (pronounced Asia) and Aja Blush have been specifically blended to match Asian cuisine.  Ajaaims to achieve an upfront fruitiness which complements a wide variety of Asian flavours, from the more delicate, fragrant ingredients in Asian cuisine, to counterbalancing the heat of spicier dishes; plus it has a crisp finish which helps to cleanse the palate, and serves the Asian custom of sharing several very different flavoured dishes in the one meal. Aja Blush was created next for anyone who prefers red to white.  A lower alcohol, lightly sparkling Moscato blush wine, Aja Blush is deliciously refreshing with just a hint of sweetness.  For more information and stockists visit www.ajawines.com.au.

The I Ate My Way Through exhibition will be displayed at Global Gallery in Paddington, Sydney, for 1 week -starting Tuesday, 10th November, 2009.

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Jennifer is the founder of I Ate My Way Through. Growing up in the multicultural melting pot of Sydney’s Inner West as a second generation Australian (of Vietnamese refugee parents of Teochew Chinese ancestry), Jen has always had a deep curiosity about global cuisines, culinary heritage and the cultural assimilation of immigrants. For Jen and her family, food is always at the centre of all celebrations, life events and milestones. A lover of the finer things in life, as well as cheap eats, her blogging ethos is all about empowering and inspiring people to expand their culinary repertoire. These days, you'll most likely find Jen blogging about slow & intentional living On The Slow Lane and sharing what she knows now about mindful parenting and play-based learning at Mama's Got This.


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