Posted September 4, 2013 by Jennifer Lam in Competitions and Giveaways

Welcome to the new Jenius.com.au + win a $300 Kitchenware Direct voucher!

To celebrate the 7th blogoversary of JENIUS: The Spectacular Culinary Adventures of a Sydney Gen Y, I thought it would be suitable to overhaul the entire blog. I’ve been working on this secretly the last two months and am sooo thrilled to be finally revealing this exciting new phase!

When I started blogging seven years ago, it was merely to serve as an online gourmet logbook so that I could save time from sending the same food photos and dining recommendations to multiple friends and family. I was just 22 at the time so naturally, my style of writing and food photography has evolved over the years. I featured some of the blog facelifts in the 5th blogoversary blog post a few years ago, but this time, I wanted something more sophisticated and reflective of the change in both myself and my vision for this blog. In addition to migrating all 600+ blog posts and almost 4,000 comments from Movable Type to WordPress, I’ve also revamped the navigation system, the archive formatting, the tagging and category groups, and most importantly, I’ve improved the homepage layout and overall user experience so you’re not scrolling through mammoth pages on every load.

The first thing you may have noticed is that we have a new home at IAteMyWayThrough.com! As of today, Jenius.com.au will be simply known as I Ate My Way Through, and will be redirecting to IAteMyWayThrough.com. Please bear with us as we continue to redirect all of the thousands of pages this week.

I established I Ate My Way Through as a separate brand in 2009 when I begun running food tours. While my team and I have guided over 1,000 food-loving Sydneysiders into Sydney’s suburban pockets, our growth has been capped by my capacity to juggle both I Ate My Way Through, Jenius.com.au, and my other business ventures. By merging I Ate My Way Through and Jenius.com.au, I’m dedicated to focusing on running it as a real commitment. Not as ‘just’ a personal food journal or some food tours that I run ‘on the side’, but as an online destination that savvy foodies and travelholics can turn to for inspiration, authentic opinions, honest reviews, candid dining and travel tips and more. I will still be personally blogging as ‘Jenius’ and will be joined by a growing network of contributors who each will offer invaluable insights and a unique voice. New stories will be published several times each week and I’m hoping to move into a multiple-times-daily basis soon after.

While previously you could search for restaurants via cuisine and location, we’ve now added an ‘Occasion‘ category that enables you to browse by more meaningful categories such as date night, cheap and cheerful and special.

Another growth pain from Jenius.com.au was the ‘Product Reviews’ section. Everything from event launches through to cookbook reviews were dumped into this broad label. You’ll see that I’ve now given Product Reviews it’s own section on the main navigation. Product reviews are now broken into smaller and more relevant categories: airlines, appliances, consumer goods, cookbooks, cooking classes, cookware, cruises, gadgets, mobile apps and specialty products.

Furthermore, due to frequent request, I’ve also added a Popular Features section in the footer which provides quick links to the top ten most read articles.

Inspired by I Ate My Way Through‘s tour attendees, I’ll also be expanding the food tours offering to cover more of Sydney, and soon, run bespoke events.

More and more of you were reading Jenius.com.au from a mobile device so I’ve made sure that this new website is mobile friendly with it’s very own responsive design for mobile browsers.

I’m pleased to announce that the Top 100 Australian Food Twitterers list has made a comeback and the Top 100 Australian food blogs list will be re-introduced later this year.

Thank you so so much for sticking by all these years! I’m truly living the dream. Jenius.com.au has been a fun journey and I look forward to sharing many more great eats with you here at I Ate My Way Through. Please spread the word and take your time to familiarise yourself with all the new sections!


Just before you go, I’d like to ask for your support in the 2013 Ultrabook Pedestrian Blogster Awards! I’m a finalist in the food category and I’d be over the moon if I won! To vote for me, click on the banner above or here and click on the Facebook LIKE button.

And lastly, to celebrate the launch of this new website, the wonderful guys at Kitchenware Direct have offered a $300 voucher for one lucky Jenius / I Ate My Way Through reader to win!

Celebrate the launch of our new website and win a $300 voucher to spend at Kitchenware Direct

Shop til your heart’s content with Kitchenware Direct’s incredible range! The $300 could contribute largely towards part of a new Kitchenaid mixer or a Nespresso coffee machine, or why not get the pasta machine or pressure cooker you’ve always dreamt of?

You will receive either one entry or five entries per task you complete, depending on the task. So if you tweet about the giveaway, you’ll get five entries. If you also answer the competition question, you’ll get a total of ten entries, etc. The more times you enter, the bigger your chance is at winning!

One lucky winner will be drawn at random to win a $300 voucher from Kitchenware Direct!

a Rafflecopter giveaway

Competition Terms and Conditions

  • This giveaway is open to Australian residents only
  • You must use the Rafflecopter entry form below to enter the giveaway
  • To complete each task, you must first click on the +1 or +5 button. Follow the instructions for that task, then to record the entry, remember to hit the green Enter button on the bottom right! You must do this, otherwise your task won’t register as a competition entry.
  • One lucky reader will be chosen at random to win the $300 voucher from Kitchenware Direct
  • The Kitchenware Direct voucher is valid for 12 months from the date of issue

Jennifer Lam

Jennifer is the founder of I Ate My Way Through. Growing up in the multicultural melting pot of Sydney’s Inner West as a second generation Australian (of Vietnamese refugee parents of Teochew Chinese ancestry), Jen has always had a deep curiosity about global cuisines, culinary heritage and the cultural assimilation of immigrants. For Jen and her family, food is always at the centre of all celebrations, life events and milestones. A lover of the finer things in life, as well as cheap eats, her blogging ethos is all about empowering and inspiring people to expand their culinary repertoire. These days, you'll most likely find Jen blogging about slow & intentional living On The Slow Lane and sharing what she knows now about mindful parenting and play-based learning at Mama's Got This.