Last Friday night, I Ate My Way Through won in the food category of Pedestrian’s 2013 Blogster Awards! I was already extremely honoured to have been a finalist among great company, so with no expectations to win, I went along to the awards party as a celebration of sorts.

Winners in the categories of Instagram, fashion, food, music, photography, lifestyle, vblog, Twitter and tech, media, design, were judged on the following criteria by Pedestrian.TV, Intel and a panel of Media Partners:

  • 25% Creativity and originality of content
  • 25% Technology and innovation
  • 25% Overall design and presentation
  • 25% Audience engagement (This is where your vote counted – thank you so much to those who took the time to vote! xx)

I was speechless when I Ate My Way Through was called out as the Food Blog Of The Year winner. I let out a squeal of joy before making my way up onto the stage to collect the trophy and prizes (a brand new Toshiba KIRA Ultrabook laptop and a mentorship with the category media partner, who in my case, is Time Out). It was a blur after that. Our social media accounts have been overwhelmed with so many congratulatory messages, I haven’t had a chance to respond to each and every one of you individually, but know that I have read them all and am most thankful. I’ve taken this week to recollect my thoughts so here’s my little thank you speech.

Jennifer Lam, founding blogger of I Ate My Way Through at Pedestrian 2013 Blogster Awards

Despite not expecting to take out the award for the best in the food category, I am so stoked I Ate My Way Through has won. It’s been a long time coming as this blog has been my longest and largest passion project to date. We recently celebrated our 7th birthday with a complete design and business overhaul and there isn’t anything I’m more proud of. This award validates all the late nights and lost weekends I’ve spent on building this blog. It’s a reconfirmation that I’m on the right track.

However, all of that means nothing without you – it really makes my day every time one of you emails or leaves a comment about how you’ve dined somewhere because of one of our recommendations, or how you’ve tried a new cuisine or ordered a dish you normally wouldn’t have. Thank you to everyone who has followed my journey since the days, thank you for every comment, ‘like’ or ‘share’ you’ve ever sent our way; if you’ve dined with me, thank you for being patient with my ‘photos before eating’ thing, and an especially big thank you to those that keep spreading the word about I Ate My Way Through. You guys all fuel this dream that I’m living and I’m so excited about the recognition and opportunities that being a Pedestrian Blogster Award winner will bring.

Thank you and good night 🙂

Blogster glass trophy

 To view other winners, go to the official Blogster Awards website:


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